New Biden Ad targets Latinos in battled ground Florida
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New Biden Ad targets Latinos in battled ground Florida

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Latinos have been heavily affected by the coronavirus

Priorities USA Action launches a new digital ad, “Caballero,” targeting Latino voters in the key electoral state of Florida that has been affected by the disastrous consequences of Trump’s failed leadership and are ready for a new leader. . Available in English and Spanish , “ Caballero ” contrasts the Trump’s caudillo tendencies that have led us into this mess with Biden’s trustworthy and moral leadership.

Disproportionately hurt by Trump’s failed leadership in the coronavirus crisis, Latinos are voicing their concerns with the president: A recent poll by Latino Decisions on behalf of Priorities USA and Latino Victory Fund found that more than two-thirds of Latinos in Arizona and Florida said Trump “ignored the first warning signs of the coronavirus, and because of his delays and incompetent reaction, thousands of Americans have become sick and died.” In addition to his low ratings in his response to the coronavirus, only 38% of Florida’s Latinos view Trump favorably, and only 42% of Florida’s Latinos approve of his job as president.

The poll also found that Latinos are looking for a leader who can guide the country through the current crisis, and they identify Joe Biden as the candidate who has the traits and character they seek. Latinos believe Biden has what it takes to succeed as president and want to know more about the vice president. Priorities USA’s Latino program and our allies are here to ensure you have that opportunity. 

Trump has also been showing his authoritarian tendencies , praising Venezuelan warlord Nicolás Maduro , raising concerns among many Floridians whose families came to the United States fleeing power-hungry lying leaders, with the dream of living in a true democracy. Latinos are increasingly concerned with Donald Trump’s short temper and that his incitement to violence is leading this country in the wrong direction. Latinos believe that Biden has the right leadership qualities to guide the country on the right track.

“Trump’s erratic leadership and tantrums are endangering our lives and our economy,” said Daniela Martins, national press secretary and Hispanic media director for Priorities USA. “Latinos are fed up. We are ready for stable and reliable leadership to guide us through these difficult times, and that leader is Joe Biden, a true gentleman. ”

Priorities USA Action has invested nearly $ 2 million per week in advertising in key electoral states. The seven-figure Latino program is part of Priorities’ commitment to spend more than $ 200 million through the end of the year to defeat Donald Trump and ensure that Joe Biden is the next President of the United States.

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