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Why Are Businesses Turning To Solo Ads In The Middle Of A Global Pandemic?

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Solo Ads helps take the guesswork out of finding highly engaged potential buyers

TDS News – The key to any successful online business is traffic. Of course, it goes without saying, a business should have a product or service that is in demand. There are many different ways to drive online traffic to a business, which is crucial in the middle of a global pandemic. 

Most small businesses put the faith of their business solely upon the traffic from their site, word of mouth or social media posts. These are all good sources of traffic but not great ones unless you have millions of page views or a massive social media presence. 

Then there is of course paid traffic from sources like Facebook, Google, Instagram and so on. These are all great sources for traffic and reaching your target market, but in order for your business to have a successful return on investment, they would need to be spending at least $10,000 a month on advertising. That type of money is not feasible for the majority of medium-sized businesses and certainly not within the reach of a mom and pop type of operation. 

To operate a profitable campaign on Facebook or Google, would require a lot of split testing, graphics designing and an amazing copywriter, which are more hats small business owners are reluctant to wear. 

Then there are solo ads, like the ones offered by 10 Dollar Solo Ads. To the novice online marketer, solo ads may be a foreign term. But to an experienced, professional marketing company or broker, solo ads are the best way to directly put your product or service in front of customers that have a high probability to make a purchase.

The reason solo ads are so effective is that they are often highly curated traffic sources such as Opt-In email lists and highly engaged social media groups or forums. Furthermore, they have developed a relationship with the solo ad provider and trust they are being presented with value-added products and services. 

When it comes to solo ads, there are several platforms that have individuals that provide reliable traffic services, however, they are quite cost prohibited. For example, most solo ads providers will guarantee to show your product to usually 1,000 of their contacts for a fee in the neighborhood of $450 to $500 dollars. This is all fine and dandy if you are a big business that is selling a high ticket product or service that justify that cost per acquisition. However, if you are a small business selling a $10 product or a $50 service, that cost per acquisition may not be feasible for a one-time ad spend. 

That is why a service such as 10 Dollar Solo Ads is in line with that a small business or an entrepreneur just starting out will feel comfortable spending. For example, a month of solo ads at their Delux Ad package will cost a business owner $80, which gets presented to 24,000 highly engaged potential buyers. And the best part of using their service, they have a professional team of writers that will provide the ad copy.

In the time of a global pandemic, where cash flow is tight, using a service such as 10 Dollar Solo Ads can make a positive impact to a company’s bottom line. If you are going to be using multiple traffic sources to promote your business, be sure you understand their function before you start. 

No matter how you decide to drive traffic to your site, it’s important you have engaging content for visitors to consume. In fact, you should strive to keep your content fresh and up to date. Content is about getting the attention of the consumer, not losing it in fluff items that do not resonate with them. 

For success in traffic marketing, multiple traffic sources are recommended. Business owners do not have the time to properly focus on sending website traffic and should always outsource to professionals.

Being a popular website and driving traffic to your predetermined locations, can be a bit tricky if you’re attempting to do it blindly. Never forget to hire a professional to help you build up your approach to solo ads marketing.

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