Super Bowl Sunday is a time-honoured tradition in the United States, where millions gather to watch the biggest football game of the year. This year, the Super Bowl LVII will feature the Kansas City Chiefs and the Philadelphia Eagles, two of the best teams in the league. It is also the first time two starting African American quarterbacks will faceoff against each other in a Superbowl final, Patrick Mahomes of the Chiefs and Jalen Hurts of the Eagles. But, it’s not just the game that people tune into on Super Bowl Sunday, as it’s also one of the biggest days for advertising, with companies paying an average of seven million US dollars to air a 30-second-long commercial during the broadcast.
Super Bowl Sunday has its roots in the National Football League (NFL), which was formed in 1920 as the American Professional Football Association (APFA). The first Super Bowl was played in 1967, and it has since become one of the biggest sporting events in the world, with millions of viewers tuning in every year. Over the years, the Super Bowl has become more than just a football game; it has become a cultural phenomenon, with people gathering to watch the game, the commercials, and the halftime show.
One of the reasons that Super Bowl Sunday has become such a cultural phenomenon is the cost of advertising during the game. The high cost of advertising during the Super Bowl has led many companies to get creative with their commercials, using humour, celebrity endorsements, and other creative elements to stand out from the crowd. And, because of the high viewership, these commercials often have a long-lasting impact, with many people remembering them long after the game has ended. This usually results in increased consumer spending and tens of millions of dollars in free media publicity.
In addition to the excitement of the game and the commercials, Super Bowl Sunday also has a major impact on grocery retail. In fact, it’s one of the biggest days of the year for grocery stores, with a huge spike in sales of chips, cheese dips, and beer. This is due to the large number of people gathering to watch the game and the fact that many of these gatherings are centered around food and drinks.
To meet the demand for food and drinks on Super Bowl Sunday, grocery stores often stock up on popular items in the days leading up to the game. They may also offer special deals and promotions to encourage people to purchase more food and drinks, knowing that they will likely be in high demand.
Super Bowl Sunday is a time for everyone to come together, whether you’re a die-hard football fan or simply enjoy the spectacle of the commercials. It’s a day to relax, spend time with loved ones, and cheer on your favourite team. Whether you’re tuned in for the game itself, the halftime show, or just the company of those around you, Super Bowl Sunday has something to offer for everyone. So, grab your popcorn, sit back, and enjoy the biggest event in sports.